Privacy Policy

Information we collect about you and the use of your Personal Data

Direct Response Marketing Group Ltd (DRMG) is a company registered in the UK under company number 06333962 and consists of the following trading styles:

  • Home Shopping Selections
  • Personal Choice
  • Premier Offers Direct
  • Wellform
  • Jean Patrique™
  • Sound and Vision
  • Sound and Vision Adult
  • Historic Motor Museum Mint
  • Shop at Home UK
  • Stauer
  • Harrogate House
  • Good Times Direct
  • Healthy for Life

At Direct Response Marketing Group Ltd (DRMG) we respect your privacy and promise to use any information we hold about you and your account in a safe and responsible way. By choosing to shop with us, you are agreeing to our Privacy Policy, in particular, our use of your information, as outlined below. You have the right to object to this processing if you so wish and if you do wish to change your mind please contact us at

To contact us by post please write to: DRMG, DRMG House, Sittingbourne, ME10 3US

Our ICO registration number is Z3435076

However, please understand that if you do object, then this may affect our ability to carry out the tasks outlined below that are designed for your benefit.

We process and retain your personal information for certain legitimate Interests, which include some or all of the following:

  • Where the processing enables us to enhance, modify, personalise or otherwise improve our services and communications for the benefit of our customers
  • To identify and prevent fraud by verifying your identity
  • To enhance the security of our network and information systems
  • To better understand how people interact with our websites, email and catalogue communications
  • To provide postal, telephone and email communications which we think will be of interest to you
  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
  • To determine the effectiveness of promotional campaigns and advertising.

The information we gather on our site falls into two categories: (1) personal information you supply when you become a customer, order, complete a survey, post in a discussion forum, post news articles, or provide your email address, and (2) tracking information collected as you navigate through our site.

  1. Personally identifiable information. To use certain features on our site, we ask you to become a registered user. When you do this, we collect personally identifiable information about you such as your name, mailing address, e-mail address, telephone number, IP address, date of birth, user name and password. We may also ask you for personal information when you place an order for our products or when we ask for your help to complete a survey. We use this information to process your order, your request or to help improve our site. When personally identifiable information is collected, you will know because you will have to fill out a form on our site and this is clearly stated.
  2. Aggregate information. When you use our site, we may collect tracking information such as your browser type, the type of operating system you use, the domain name of your Internet service provider, and pages visited on the site. None of this information identifies you personally; we collect it for aggregate reporting on site activity to help us mange the performance of the site for a better shopping experience.

How do we use your Personal Data?

We may contact you with our latest offers and/or promotions that we think might interest you, as part of our market research, either by mail, telephone or e-mail.

Our communications are designed to tell you about the benefits we can offer, so that you will be notified of our latest deals, offers and promotions. We use the information we collect about you to tailor the content you receive and try to ensure that the offers are as relevant to you as possible.

In addition, the personal information you provide may be used for the purposes of identity verification, credit and risk management, revenue collection, database verification and enhancement.

We offer members club services such Premier Rewards Club Limited (and those authorised by it), to market to you its products, services, special offers and promotions including but not limited to the Book Club, Gardening Club, the Motor Club, Perx, Puzzle Book, Premier Rewards Club, Lotto Syndicate Services and Supercard, products and services and to enable it to fulfil your orders for any such products or services and to process payments and deal with after sales enquiries for such products and services

We may also share your data with carefully selected partners and marketing service providers, which may use such personal data for targeted advertising, measurement, suppression management and identity resolution purposes, including for measurement and analytics on campaign performance, personalization, modelling, onboarding, and linkage. These organisations will have a relationship with you or may use your data where they have a lawful reason, which may include these organisation’s own legitimate interest. Use of your data may also include tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, enforcement, anti-fraud processes, asset recovery and asset reunification.

Such third-party partners include:

  • Experian Ltd –

You have the right to object to your information being shared with our partners and if you wish to do so please contact us at

Data Co-operatives are companies whose members contribute information about their consumers in exchange for information about other consumers that may be interested in their products. They are just as protective as we are regarding the security and privacy of your data and adhere to the latest standard and regulations to prevent the loss or unauthorised use.

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories.

Other trusted partners that we may share your data with where we think they offer a product or service that may be of interest to you, but are not limited to, one of the following categories:

Retailers/Mail Order

  • Automotive
  • Fashion/clothing
  • Household
  • Gardening
  • Gifts
  • Beauty
  • Collectibles
  • Food & Wine
  • Gadgets


  • Animal
  • Arts & Culture
  • Community
  • Environmental
  • Elderly
  • Disability
  • Housing
  • Medical
  • Overseas Aid
  • Public Service & Military


  • Health & Wellbeing
  • Leisure
  • Outdoor activities
  • Entertainment
  • Home interiors
  • Funeral Plans


  • Insurance, home, car, pet, personal
  • Banking
  • Pensions
  • Investments
  • Claims/Legal services (including Waterloo Solutions trading as Uclaim4Me)


  • Home
  • Car
  • Travel
  • Pet
  • Personal and Life
  • Other insurances


  • Holidays
  • Hotel
  • Airlines
  • Travel booking

Supporting Trustworthy Charities

We believe that we have a legitimate interest to support the charity sector and we ensure that your information is always kept within strict control and only used for the purpose of a postal direct marketing campaign.

The UK charity sector is reliant on postal appeals as the most cost-effective method of raising funds for good causes. As a business, we recognise that Charities need a platform to put forward their appeals as there is a societal benefit to the work charities do which may benefit us all in one way or another throughout our lives.

The types of charities we work with include both large national and international charities as well as small local organisations that operate in the following areas; health & medical research, supporting elderly people, community charities, children’s charities, veterans & active forces personnel, heritage and conservation organisations, disability support, overseas aid and development, emergency air ambulances and animal charities.

You are in control of your information at all times and we will stop sharing your postal data if you ask us to. For details of how to contact us please see “Opting out from Email, Trusted partners and Catalogues” at the end of this privacy policy.

Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please call us on 020 3455 7898, write to us at our address below or email us at .

We may randomly monitor and record you calls to us because this helps us to ensure that we provide you with the highest level of services and maintain quality standards. We may also pass information about you to agents, services providers and/ or employees to carry out services using your data.

Marketing Service Providers

We will share your data with the Marketing Services Providers listed below, who will use it for a variety of direct marketing, testing, research & product development purposes. Marketing Services Providers carry out data profiling. They will combine your data with data they get from other sources (including public sources) and use it to create “predictive models”. Marketing Services Providers use these models to try to predict behaviour and preferences (e.g. how likely you are to buy a holiday online or take a particular type of holiday) or likely circumstances (e.g. whether you are eligible for a particular credit card).

Marketing Services Providers will also try to match and then link your data with data that they receive about you from other sources, to make sure that the data they hold about you is correct (e.g. to check whether you have recently moved address).

They share your data, including the profiled data they have created about you, primarily to:

  • help organisations better understand the likely characteristics of their customers (and find others like them);
  • improve the relevancy and appropriateness of an organisation’s marketing to its customers (e.g. offers, its products and services); and
  • help them communicate with their customers more effectively offline and online. This may mean that you receive tailored advertising via direct mail or when you visit a website.

To understand more about the use of your data by Marketing Services Providers, and to find out how to exercise your data protection rights in relation to their use of your data (including how to opt-out), please click through to the websites of the companies below:

In sharing your data with Marketing Services Providers, we rely on a lawful ground called ‘legitimate interest’, as our business depends on our ability to partner with third parties who process personal data for marketing-related reasons.

Security of your Personal Data

Our website uses Secure Sockets Layer (SSL) certificates that ensure your data is encrypted when transmitted over the Internet. We have upgraded our site to ensure that all pages are secure in line with the latest best practise. When you are in the secure section of the site, a padlock symbol appears in your browser. In most web browsers this appears to the right or left of the address bar at the top depending upon the web browser you are using.

‘Verified by Visa’ and ‘MasterCard SecureCode’ are additional security measures for customers using payment cards from Visa and MasterCard. We also provide the option for you to pay securely using Paypal. This allows you to confirm your identity before purchase as a protection from unauthorised use of your credit or debit card when shopping online. For more details, please visit Visa, MasterCard or Paypal online or contact your card issuer.

We strongly recommend to keep your password safe and not to divulge your password anyone else under any circumstances. Please remember to log out of your session at the end and to close down the session. This is especially important if you are using a shared computer in a internet café or library.

We use a SSL certification on our website to ensure that data is transferred securely.

Our payment page is hosted by a leading payment provider and we do not hold your card details on our servers. For more detail, please visit their website at

We will only transfer your information to a third-party service provider or overseas, where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and compliance with applicable privacy and data protection laws. These measures may include the use of Standard Contractual Clauses, or your consent. You may request further information on the legal security measures used for such transfers via the contact details given in this Privacy Notice.

How long do we keep your data for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

You have the following rights

The right to be informed, the right of access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, the right to object and rights in relation to automated decision making and profiling.

You have the right to access any data we hold about you, and we will deal with any subject access request within 30 days.

Please contact our Data Protection Officer at or write to the Data Protection Officer, marking your request “subject access request”. Please let us know your name and postal or email address to enable us to locate your data.

You have the right to ask us to stop processing your data. Please contact us at or write to the DRMG Data Compliance Officer, DRMG House, Sittingbourne, Kent, ME10 3US if you want us to erase, stop or amend any part of our processing and, as far as possible considering our legal obligations, we will do so.

You have the right of portability over your data (which means that you can ask us to pass the information we hold on you to a third party in machine readable format). Let us know if you want us to do this by contacting us by your preferred method of communication.

Should you have any complaints, you can contact us and we’ll do our very best to resolve the issue. If you feel your complaint has not been dealt with satisfactorily, the supervisory authority for data protection in the UK is the Information Commissioner’s Office (ICO) which you can contact on 0303 123 1113 or via their website at

Opting out from Email, Trusted partners and Catalogues

If you wish to opt out from receiving email, telephone and postal communications from us or if you do not want us to share your Personal Data with any of our trusted partners then please use one of the methods listed below.

However, please understand that if you do object, then this may affect our ability to offer you the best possible experience when you shop with us. You can update your preferences via one of the following:

  • Send an email titled ‘opt out’ to and let us know which service you’d like to unsubscribe from – choose from catalogue, email and/or trusted partner sharing.
  • Clicking on the unsubscribe link in every email we send – only applies for our DRMG emails
  • Ticking the relevant box located at the bottom of the order form you’ve received from us and then send the order form back to us
  • Call our compliance line 020 3455 7899
  • Write a letter detailing your request and which activity you wish to opt out from to:

    DRMG Data Protection Officer,
    DRMG House,
    ME10 3US

    Should you wish to correct any information or preference we currently have for you then you can use any of the relevant procedures as listed above to update us with your wishes at any time.

External Links

For your easy accessibility our websites may include links to sites on the Internet that are owned or operated by our trusted partners. Upon following a link to such trusted partner site, you shall review and agree to that site’s rules of use before using such site as we have no control over the content of that site and cannot assume any responsibility for the privacy practices or content of such trusted partner sites.

If you should have any further questions or queries relating to the use or storage of your Personal data, then please write to:

Data Protection Officer
DRMG House,
ME10 3US

Registered in England Number 06333962.

If you wish for a reply, please remember to include your full name, address and customer account number if known.

Changes To This Privacy Policy

We may make changes to this privacy policy from time to time. You should check this page regularly to see our most up to date policy. This privacy policy was last updated 26th January 2024.